Hot Medical News by  Brian Carty, MD

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 Excuse Me,
 Would You Mind Advertising Colostomy Bags for Us?
 

By Brian Carty, MD, MSPH

 

June 12, 2008



Hollister T-shirts
click image to enlarge

Colostomy Bag

Do you wear a baseball cap backwards? Probably not.  Reading medical websites is more of a middle-aged or older activity.  How many 50 year olds have you seen wearing a baseball cap backwards?

Which brings us to a question.  Will the "Hollister" t-shirt, which you see everywhere, surpass the backwards baseball cap as the cardinal emblem of the surly teenager, the "slacker?"  A company named Hollister makes the t-shirts, but anyone with a bit of medical knowledge knows that a different Hollister company, Hollister Inc., is a leading manufacturer of ostomy products: bags and pouches for people with ostomies.

An ostomy is an opening between a body cavity, usually one of the gastrointestinal organs, and the exterior of the body.  A common example is a colostomy, a surgically created opening in the large intestine to allow feces to drain out of an opening in the abdominal wall into a pouch or other collection device.

So the next time you see someone wearing a "Hollister" t-shirt, at least you can enjoy a smug sense of superiority in knowing that the nitwit is inadvertently advertising ostomy products. That's worth something, isn't it?

 

 

 


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